Okay, so I did a presentation this weekend about building your blog into a platform you can stand on.
There are a couple of questions that always come up during the presentation:
1. What do I blog about? (I've answered that here.)
2. Does it work? (Meaning, if I put in all this time and effort and WORK to build my blog, will I get tangible results?)
I think people want me to tell them that yes, they'll get $25,000 more on their debut deal if they blog. Or that their publisher will give them a 9-copy floor display because they're obviously awesomesauce because of their X-number of followers.
But the fact is, I can't tell you that. The tangibility of an online platform is well, intangible.
I can tell you my beliefs.
1. I believe that certain elements of my marketing are enhanced because of my blogging efforts.
2. I believe that MTV asked me to blog for them because of my blogging experience here.
3. I believe that blogging has brought me more than $25,000 more on my debut deal. I've done what I set a goal to do: make meaningful connections.
And that's priceless.
Literary agent Sara Megibow also spoke at the conference. My absolute favorite part: She said something along the lines of "You have to figure out how to make your platform work for you. The answer is NOT not to have one."
And she's so right.
What do you think? Are you working on your platform? How's it going? What do you still need help with?
I will be on The Appendix, a writing podcast manned by authors Sarah Eden, Robison Wells, and Marion Jensen! And what are we talking about? Platform. Blogging. Go here. Subscribe through iTunes. Hear me tomorrow.