Okay, so today I'm going to give you the secret to succeeding in publishing. Your definition of success matters not (whether you're considering self-publishing, POD publishing, traditional publishing, etc.).
Today, you get the golden secret of how to succeed in publishing. Many of us thinks this means releasing a book. If that's what you call successful, so be it. I think there are different levels of success, and those are constantly changing for each author based on where they are.
So. Set in your mind what you would consider a success for you and your book.
This is how you achieve it.
Are you ready?
Step One: Write a really good book.
That's it. There is no magic formula--or even a step two! It doesn't matter how many blog followers you have, or how many people like your Facebook fanpage. It doesn't matter if you have 10 critique partners or just one, and it doesn't matter if you tweet your brains out. (I'm not saying these things aren't good to do. They are.)
What matters is that you craft, write, perfect a really spectacular book. After that, the followers and likers and fans (and sales!) will come.
So get out there and write that book. Write the heck out of it.
What defines success for you? What do you think the secret to success in publishing is?